REALTOR® Grows Traffic by 700% by Leveraging Multiple .realestate Domains
Finding innovative ways to capture leads and drive business amidst the crowded digital real estate landscape is no easy feat. Our recent guest on the Tech Tips series, Marcus Reynolds, is a seasoned REALTOR® with a background in risk management and institutional transactions. Here, he shares his journey of success with diligence and strategic thinking. Marcus's approach to carving out his niche in the market is centered around the power of domain selection. Opting not for one, but three, .realestate domains, he strategically targets multiple markets in Colorado. Marcus was able to fully customize his Premium Plus .realestate website with separate pages for each city and point all of his domains to one single easy-to-manage website platform. This strategy has amplified his brand visibility and expanded his reach across various markets. The decision to utilize .realestate domains for these websites proved to be a game-changer for Marcus's business. Leveraging Google Analytics and incorporating Google Ads into his strategy, Marcus witnessed a significant spike in website traffic and lead generation. Within the first week alone, organic traffic soared by 600% to 700%, setting the stage for remarkable growth. That increase in web traffic has had a tangible impact on his business. With a 40% increase in phone calls and a surge in website engagement, Marcus's investment in .realestate domains has paid for itself many times over already. In addition to the increase in business, Marcus highlights the customization and support offered by the .realestate website platform. The seamless integration of MLS connections not only streamlines lead management, but also empowers his team of agents. With automated lead routing and round-robin distribution, Marcus ensures efficiency and transparency within his team. On the front end of the website, customers love the information and user interface of the website. With an average website retention time of nine minutes, Marcus's clients are not just visitors but active participants in his ecosystem. The website's intuitive design keeps clients within the fold, facilitating meaningful interactions and ultimately driving business growth. As agents and brokers seek to elevate their tech stack and differentiate themselves in the digital landscape, Marcus's success proves that by embracing and leveraging innovative technology, anyone can unlock new avenues for growth and solidify their position in the market. Get your .realestate website now and watch your success soar! Related reading Streamlining Success: How Simple Tech and .realtor Websites Revolutionize Your Real Estate Business Lead Gen for Every Career Stage: How to Scale Your Website with Your Business Friday Freebie: Get a .realtor Website Domain for 1 YEAR

What Buyers REALLY Want to See on Your Real Estate Website
What are prospective home buyers looking for when they come to your real estate website? NAR's 2024 Generational Trends Report sheds some light on the matter. The annual survey asked buyers who use the internet which website features they find most useful. Today, we're going to dive into what the research shows. You can use this information when researching new website vendors or evaluating how your current site measures up. Let's dive in! Below are website features that buyers rate as "very useful" during their home search process, ranked from most to least important. Most important More than half of home buyers rated these two features as very useful: Photos - Unsurprisingly, photos are the most desired website feature. Ensure all photos that you upload to the MLS or add to your website are high quality, high definition images. While we recommend hiring a professional for your listing photos, if you're a determined DIYer, check out these tips. (And, if nothing else, step away from the smartphone!) Detailed property information - Buying a home is a big deal, and buyers want to know as much information as they can before making a decision. Fill out every applicable MLS field when adding your latest listing, and don't be afraid to add more info about your listing to your website. Need inspiration for writing property descriptions? See 4 Real Estate Listing Description Examples that Increase Sales, or read ChatGPT Hacks for Real Estate Agents to learn how to leverage AI to craft property descriptions. Important More than 30% of home buyers said the following website features are very useful: Floor plans - The floor plan is having a moment, and many MLSs are offering apps that capture floor plans, like CubiCasa, for free to their members. Additionally, many virtual tour providers include a floor plan in their standard offerings. If you're looking for a floor plan vendor, check out our Product Directory. Agent contact information - We're amused that only 43% of survey respondents said this was very important. To you, the agent, it is 100% important! So make sure that, at minimum, your name, email and phone number are prominently displayed on your website so you never miss a lead. Virtual tours - Today's virtual tours, which are typically 3D walkthroughs of a home, can help buyers with decision making, whether that's the decision to tour a home at all or to decide if it's the right property for their needs. Many virtual tour solutions also offer extra marketing tools you many not know about, and most also include photos and floor plans from one scan, so you get more bang for buck. You can find a virtual tour provider in our Company Directory. Neighborhood info - We love when we come across agent websites with beautiful neighborhood pages. Create a page on your site for each neighborhood you serve and be sure to include information about nearby attractions and schools. Be sure to include a call-to-action to contact you for more information about homes for sale in the area. Less important More than 20% of home buyers rated the following website features are very useful: Recently sold properties - It's one thing to get a listing; it's another thing to close a transaction. Show off homes you've recently sold so buyers can understand your track record of success. If your listings sold faster than the average DOM for your area or for over asking, mention that! Additionally, most MLSs now provide sold data in their IDX feeds, so you can use that to offer recently sold information about your entire local market on your site. Interactive maps - Many IDX website vendors include map search functionality. If you're not sure if yours does, check with your site provider and ask how to turn it on. Videos - While only 21% of buyers said videos were very useful to them on a website, that doesn't mean you should stop producing them! They're still extremely valuable on social media to help drive traffic to your website, and you can highlight the best on your site. Need help creating compelling videos? RPR's Market Trends ScriptWriter can write video scripts for you. Upcoming open houses - Okay, so technically only 19% of buyers overall said information about upcoming open houses were very valuable. But that may be thanks to the oldest generation, which represents only 16% of buyers, bringing down the average. Younger generations care more about this info, with 31% of prime-age (34-43 years old) buyers expressing interest. So don't be shy about adding open house announcements to your website! Take it or leave it The final three real estate website features all ranked under 10% overall: Virtual open houses - A lifesaver during the height of the pandemic, this feature is less important to home buyers now. Virtual listing appointments - See above. Real estate news and articles - Dedicated agent bloggers may be disappointed to see this, but this ranking shouldn't dissuade you from posting. While buyers may not show up explicitly for your blog, consistent content creation still works wonders for SEO and attracting leads. So if you love it, keep going! Next steps Read more articles about real estate websites and Internet Data Exchange (IDX) Explore Website, IDX, and Virtual Office Website (VOW) solutions in our Product Directory.

RPM Agent

RPM Agent is RealPageMaker’s agent website solution. RealPageMaker is an online software solution that helps you  design and create a visually pleasing website with features and functions to promote your business. You are able to choose from over 47 design themes. RPM Agent is fully integrated with your MLS® System, allowing you to show all regional listings through your website. It provides you a full IDX/VOW system, and is complete with listing details. Your branding and name will be displayed throughout the listing details on the website. RPM also includes lead generation features throughout the website. RPM offers a full-map MLS search for online visitors. It provides visitors with a complete Google Maps-based MLS search engine integrated into your website. This provides you with one-click listing displays and real time market trending statistics. Your listing details include large photos of the property.  There are integrated mortgage calculators throughout the site. You are also able to perform rapid reload of search results. RealPageMaker offers the opportunity to try out this web service for 30 days, free of cost.

SunStar Media Websites

SunStar Media Websites provide web design services to agents. These websites have features that are designed to help organize online business dealings and marketing. The full service includes website development and hosting.. SunStar also integrates various third party services to the website. SunStar Media provides interactive website development, web design, intranet/extranet development, web application development, database-to-web integration, e-commerce and e-business solutions, development consulting. The site also allows for the agent to include audio and video content. Sun Star Media sites have search engine aware technology. SunStar Media offers direct interfaces with many providers of services such as online payments, shopping carts, product data feeds, interactive maps, and industry-specific content such as MLS feeds for the Real Estate industry, FTD data integration for the Flower industry, and more. You can integrate IDX feeds as well as various social media sites like Facebook.

Real Estate Webmasters Agent Websites

Real Estate Webmasters provides three kinds of website designs for real estate agents.  These designs provide real estate agents with the flexibility to start with a template and customize it 100%.  Agents can choose from template websites, limited edition custom websites, or fully custom websites. Template website features include: Contact forms that email the agent immediately when a user comes calling Flash slideshow of property photos, which can be updated anytime Ability to display property listings with photos Branding and agent contact info on every page Pre-made design styles for callout boxes, block quotes, etc. Content management solution –create pages and links, post photos, and edit Lead management solution- organize leads into groups, send automatic drip campaigns, track user behavior, manage a calendar of events, action plans Listings manager- An agent can enter his/her properties (even rentals) into the form fields of the listings manager to be displayed to users. Users can click on properties to see the details pages with more photos Limited Edition Custom (LEC) websites are a hybrid between template and fully custom websites. LEC’s are customized with a search engine friendly MLS search experience and built-in blogging platform.  Real Estate Webmasters recommends that an LEC is best for an agent who does not necessarily want to go through the time that accompanies a truly custom website. The fully custom website option provides high-end, custom real estate websites with built in integration of function. Real Estate Webmasters can design something professional and effective from the ground up, or they can take an agent’s mockups (or existing site) and build it onto a scalable, fully supported platform.  These websites come with lead management and content management technologies.

Properties Online Adds New Real Estate Trends Feature to Its Award-Winning Real Estate Website Builder
Properties Online, Inc. has launched a new module for their website builder, RealEstateSites.com, that will enable agents to build market trend reports for their local area. Santa Rosa, CA, June 07, 2022 -- Knowing what is happening in today's real estate market is critical to both home buyers and sellers. Market trends can let homeowners know if they are headed into a slowdown, and help an agent set reasonable expectations. To that end, Properties Online, Inc. has launched a new module for their website builder, RealEstateSites.com, that will enable agents to build market trend reports for their local area. Real estate professionals can create a trend report based off a zip code, a metro area, a county, a state or you can create a national trend report. Additionally, the agent can compare their primary market with other markets. For example, an a­gent can build a market trend for Sonoma, CA, and compare it to the County of Sonoma, as well as the State of California. What's great is the information will automatically update each month and show statistics from the previous month so the trend report is always current. "We are thrilled to be able to add this feature to our current list of added value items at no additional cost to our clients," says Amanda Cornelius, founder and CEO of Properties Online, Inc. "We have a several new features we hope to launch later this year to help agents capture more leads while serving their clients using our products and services." Market data is pulled from Realtor.com real estate data library and is based on the most comprehensive and accurate database of MLS-listed for-sale homes in the industry. We aggregate and analyze data from hundreds of sources and produce hundreds of metrics for multiple markets, and curate figures and trends where possible for reliability and comparability. Additional tools included with the website solution from RealEstateSites.com include: Single Property Websites Listing Videos Lead Capture Landing Pages Social Sharing Tools Video Content Buyers and Sellers Reports Unlimited Pages Optional UserWay's Accessibility Widget View the new market trends report pages here. About Properties Online, Inc. Founded in 2001, Properties Online is dedicated to helping real estate professionals grow their businesses by offering innovative and invaluable technology tools. The company's web-based software products include, ListingDomains.com, ListingsUnlimited.com, RealEstateSites.com, PropertiesOnline.com, and TextAnnounce.com. Their products are used by more than 100,000 real estate professionals nationwide.

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Parkbench
Stand out from the crowd with Parkbench. We build neighborhood websites for hyperlocalized areas sponsored by a single agent per area, creating unique online content that promotes recognition and drives business for the agent. Now a network of platforms, Parkbench websites engage potential customers, designed to inform visitors of local events, news, and information about the community. Parkbench also provides free marketing tools for business professionals through their main website.

Diverse Solutions
If real estate is your passion, then you'll appreciate our passion for creating successful IDX solutions for real estate websites. Diverse Solutions was founded and continues to operate on the premise that great ideas properly implemented will pave the way for our clients and company's future success. We encourage our clients and employees to share their innovative ideas no matter how big or small. Having come from a myriad of backgrounds encompassing real estate, programming, website design and marketing, Diverse Solutions staff combined their talent to produce the most inspired, attention-grabbing, and easy-to-use products available to the real estate industry today. Our intuitive ability to understand your needs as a REALTOR® enables us to provide superior customer service that you deserve. Our research and frequent communication with agents just like you help us continue to provide products that help agents thrive in a competitive market. Our products are so advanced, they're actually simple to use, maintain and market! Our company's success exists only through the success of our clients. Simply stated, our clients are our central focus and our goal is to ensure we provide products and service that will enable them to become successful.

Dynamic IDX LLC
Your website should be one of the, if not the most valuable tool in your Real Estate Marketing arsenal. It needs to be automated, it needs to work for YOU, and it needs to be Search Engine friendly. With the Myrsol Real Estate IDX CMS, you are getting a product/tool that does all of this and MORE. We pack in the features and don't nickle and dime you for addons - cause we don't have addons! Everything is included, no matter what package you buy. Our vision was to build a Real Estate IDX CMS website product that did the work for the real estate agent, so they could be out selling real estate and not updating their website constantly. The Myrsol Real Estate CMS is exactly what alot of real estate agents have been asking for - An "All-In-One" product that has NO addons, and NO contracts. When you buy the Myrsol Real Estate IDX CMS product, your website will be constantly updated with improved code, more features, and best of all - any new modules that we program will be absolutely FREE.