3 Tech Tools for Fostering Business

Real estate price points in many markets throughout the country have climbed back to levels last seen prior to the crash — a strong signal that the recovery of our industry is in full swing. I'm sure you've noticed the positive news, and maybe your brokerage sales figures have increased over the past year.

So now that the worst is behind us, what can you do to maximize efficiency and profits this year? I have three simple suggestions that could make an immediate impact on your bottom line.

Cloud Systems

The easiest thing brokers can do to free up time for more important tasks — and to get back some sanity – is to get a cloud-based storage solution.

Cloud storage is the simple idea of making a folder for all your digital stuff — documents, photos, spreadsheets, and so on — that you can access on your mobile, laptop, and desktop devices from anywhere on the globe with an Internet connection.

How many times have you realized you need a preapproval letter to submit an offer, but it's on your computer at work and you have to drive 30 minutes there and back to get it? You — or your agents — risk looking disorganized in front of the client by having to bug the lender to resend it.

Think of the possibilities for your brokerage. Files and client information can be shared instantly and across multiple platforms so everyone on your team can access it. It will save hours of work and provide a better, more seamless experience for your clients.

New cloud products and apps seem to come out daily with limitless advancements in functionality. This is absolutely something you should be integrating into your business plan if you haven't already.