Successfully Integrate New Technology

It's common for a real estate office to have a diverse group of salespeople with a variety of backgrounds, specialties, and experience levels. While sales practitioners are as different as the client bases they serve, those varying talents can pose a challenge to brokers trying to roll out new technology that all their agents will embrace.

Tyler Wagner is an associate broker and co-owner of Wagner Real Estate in Havertown, Pa. They have 30 licensed agents with their company—one-third have more than 20 years experience, one-third have been licensed within the last two years, and the rest are in between.

Wagner consults with his father and brother, who are co-owners in the family business, whenever a new product or system looks promising for their brokerage. They want to make sure everyone on their team will use it, so they do their homework.

"We want our agents to use what works best for them," Wagner says. "Technology can sometimes be distracting to your daily sales activities, so we help people stay focused and don't let them get too carried away [learning new systems]."

After talking to multiple brokerages about how they implement new technology, we've compiled a set of three tips to keep in mind to successfully introduce tools at companies of all sizes.