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The Science of Timing: Social Media

April 19 2011

socialnetworkingHow many times a day or week should you tweet?

Do you know what time of day is best for tweeting?

What about posting on Facebook?

Does it matter?

The answer is simple: social media is not a haphazard activity anymore. It has evolved into a science.

If you are interested in promoting yourself and your business online, it is well worth your time to invest in learning some of the research behind what social media gurus are calling the "science of timing."

HubSpot social media scientist Dan Zarrella discussed his research on timing.

He has conducted research on the Internet for the last 2-3 years. Of all the subjects he researches, the science of timing is the number one piece of data consumers want to know. He researches and identifies best practices.

This webinar presents all the data to date that Zarrella has studied. It covers three marketing mediums businesses use for inbound marketing: social media, email, and blogging.

This article focuses on social media specifically.

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