You Say You’re "Always Available" -- Is That Really True?

Often when we come across marketing that agents send out about themselves, or speak with our clients about the types of message they want to convey, we encounter this idea of "always being available." I get it. In order to portray the idea that your clients' and prospects' needs come above anything else, you need to state this.

Is there a problem with this? Frankly, yes. Don't get me wrong--for current clients that you are involved in transactions with, you can pull this off. They have your cell number, they call you--no matter if it's morning, noon, night or weekend--and you answer. This what you should do.

But what if you don't recognize the number because it's from a prospective client that ran across one of your listing signs, found you on Google, got your farming postcard, or maybe is a referral from someone else? Suddenly that message of, "I'm available at any time you need me" doesn't hold much water. Clearly, you can see how it's not such a great idea to start off a potential working relationship by giving out misinformation. What's more is that, with technology, we are an "always on" society, so you truly CANNOT afford to not give some sort of immediate gratification to a prospective client or referral.

Enter a great little calendar tool called You Can Book Me. For as little as FREE (yes, free), you can start using their service to help you be as "always on" as possible with all your potential clients.

The long and short of how it works is described in this quick video: