4 Email Series For Open House Buyers

These amazing follow up email templates are part of a bigger strategy to create an open house event that generates solid buyer leads.

Here is how they should be used:

• Email 1 - Send this right after your open house event. The main purpose of this email is to establish yourself as the local real estate market expert.
• Email 2 - After the initial contact, you should send this email to show other listings that are similar to the open house your lead has visited.
• Email 3 - Finally, you should send this email to drive traffic to your website allow your lead to search for listings using your integrated IDX search. You will keep track of the listing criteria your lead is looking at, and this will give you great insight on what exactly they are looking for.
• Email 4 - This last email intent is to make you the go-to Realtor and promote a personal contact with your leads.

You can copy and paste these emails into any email platform you use.

Email #1

Title: Thanks for Visiting My Open House

[Salutation] [FirstName]

Thanks so much for visiting my open house at [Address]. I wanted to follow up to see if you would like more information on that home, or possibly documents on file related to the listing.

I also wanted to give you some links to areas of my website that buyers have found of value. They've told me that these pages helped them to learn more about the home buying process, the path to closing, and negotiating with sellers. I hope you find this information of value as well, and I'm ready to answer any questions you may have about the local real estate market, home buying, and the closing process.

[link to page about inspections and repair negotiations]

[link to neigborhoods section/page of the site]

[closing process page link]

[link to title and binder information], etc.

The information at these links is current and specific to this market. If I can help in any other ways, please just reply to this email.

Thanks,

[Signature]