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February 22 2016
With about 1.5 billion people actively using Facebook each month, the age where you can safely ignore social media has passed. Your clients are online and they’re keeping their friends, family, and the internet at large updated about their breakfast, their pets, their relationship status, and about you.
Think of it like this—before your client gets a loan for their mortgage, they have to get prequalified. The bank looks at their credit score, income, and loans, among other things, before they decide whether or not your client is a good risk.
Prospective clients are doing the same thing to you. They’re reading up about you online: checking out your company website, digging into social media, and seeking out online reviews with your name on them. For most people, buying a home is the biggest decision they plan to make in their life and they’re researching you to see if working with you would be a good risk.