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Browse the siteFebruary 24 2016
System conversions are very difficult in real estate. If there is one eternal truth it's that agents will absolutely resist change no matter what. Even with MLS system conversions where the death of the application–vital to their business–is imminent, they hang on during the parallel period until the very end. Then there is a flood of complaints about failure to notify them or train them. It’s a way of life that extends beyond the MLS system to the brokerage system.
More and more, brokers are providing end-to-end business systems to their agents. Over years, the company trains and supports the program. It becomes part of the culture of a company. Then one day, usually for sound business reasons, the broker decides to change vendors. Chaos ensues.
When you see a competitor changing vendors, it is a great time to target your recruiting. License the system that your competitive broker is dumping and offer it for agents who want to come over and bring their system with them. The recruits can wear the old shoes of their last firm for as long as they like.