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Sign into your accountConsumer Expectations, the Forgotten Child
March 14 2016
As a consumer, I've had multiple experiences lately with a bank, a doctor, and a government agency that make me wonder what century I'm living in. Every transaction was paper based with tons of duplicate information and just a whole lot of inefficiency all over the place. Completely unsatisfying experiences meeting my consumer expectations.
Consumer focused brands, systems, and efficiencies are everywhere these days. If you're not taking advantage of them and making consumer expectations part of your value proposition, you're operating your business at a disadvantage. So what should you be thinking about?