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Sign into your accountTime for Brokers to Clean Up Online Profiles
December 01 2016
Online real estate agent and brokerage profiles are a mess. Specifically, agent and broker profiles on broker websites, Zillow, Realtor.com, and Homes.com are naturally in disarray at this time of year. With transaction volume low during December, it is a very good time to clean everything up. Most brokerages audited by WAV Group consulting average 10 percent inaccuracy, which reduces lead generation and undermines a firm's online reputation.
Start With Data Collection
It is a relatively easy task to collect the data necessary to update profiles. Start with your offices. "Offices have identities," says Marilyn Wilson, partner with WAV Group. "When we audit brokerage firms, we find that companies who have moved offices rarely put forth the effort to remove the old offices from association databases, MLS databases, brokerage websites, and syndication websites."
There are services that can do this for you. WAV Group has resources that can automate the process on major search sites like Yelp, Google, and others. But the syndication sites require more effort, typically requiring the broker to log into the publisher site to make corrections.
Agent profiles are the heavy lifting. It is vital that you collect the profile image of all of your agents, detail their contact information, and help them curate a reasonable bio of at least 250 words. Here is a quick guide for 5 Best Tips to Create a Powerful Bio (Sherry McCormick).