New Ways to Use Pinterest to Build Your Real Estate Brand

You're familiar with Facebook, tight with Twitter and have learned to leverage LinkedIn. But have you taken the time to peruse Pinterest? While it doesn't have the massive user base of Facebook or Twitter, there is no doubt that Pinterest is one of the best sites for real estate social media marketing. The big reason why? Pinterest is one of the most visual of all social media sites and that makes it a natural fit for creative, social-savvy real estate professionals.

Pin to Win: Pinterest Tips for Real Estate Social Media

Pinterest basically works like a digital bulletin board, but with a social media twist. You can create multiple boards using the same account, and fill them with videos, vivid images and content. So you might create one board for neighborhood info, one for real estate tips and one for interior design inspiration. Just as with any social site, the goal is to share your best content, get people talking and engage with your audience in a meaningful way.

• Share More Than Listings – Filling your page with nothing but listings is one of the easiest ways to turn off your audience on any social media site because social users prefer engagement to advertisement. There will be plenty of good opportunities to weave remarkable listings into your Pinterest content—the key is to avoid overdoing it and make sure you balance things out with other types of content.

• Introduce Your Team – Your real estate team is one of your greatest assets, so why not give them a little screen time? Pinning images and brief bios of your team is a great way to make an introduction, and helps your audience connect with your brand on a personal level.