The Road to Recognition: How Do You Market Your Real Estate Brand?

It's rare that you find a marketing book that's not only a joy to read but packed so full of actionable advice you're going to want bookmarks for your favorite sections to read again and again. The Road to Recognition is that book. Written by Seth Price and his co-author Barry Feldman, this is one book you'll want your entire team to read.

According to Nobu Hata, director of member engagement for the National Association of REALTORS®, "If you're a living, breathing human being doing business in this world, you're a brand, and no one understands that more than Seth and Barry. Here is a roadmap to success worth reading."

Organized as an A-to-Z guide to personal branding, Seth and Barry don't just cover the why of good branding, they detail the how in 26 easy to digest chapters covering everything from authenticity, content marketing, and design, to influencer marketing, websites and how to write emails people want to read.

This begs the question—how do you market yourself today?

How can you leverage your brand to accelerate your success, but also that of your team, organization, and community?

Authors Seth Price and Barry Feldman have examined these questions and transformed their years of research, and hard work into an A-to-Z guide detailing the exact strategies and tactics accomplished personal branders master. It's called The Road to Recognition.