Facebook Ads for Real Estate, Part 4: Creative Ads and Reviewing Your Insights

When telling a story, you want to create a message that resonates with audiences. You want their imaginations to wander and to make them feel as if they're part of the story. Consider this an integral part of creating ads within your Facebook campaign as well, but instead of telling a story with words, tell it with images.

As a real estate pro, understanding the power of online marketing is crucial for continuous growth; according to NAR 2016 Profile of Home Buyers and Sellers, 89 percent of buyers who used the internet found photos to be very helpful.

In Part 1 of the Facebook Ads for Real Estate series, 'Creating a Business Page,' we walked you through the process of creating a business profile. In Part 2, "Campaign Objectives," we gave you a step-by-step guide to accessing your Ads Manager and selecting your campaign objective ("traffic"). In Part 3, "Audience Targeting," you learned how to set up your audience, select your ad placements, and create a set budget for your ad.

Now, in the fourth and final part of our series, we will explain how to choose the best format options to engage with your audience and how to read your ad results.

Step 3: Ad

The final step in creating your campaign is the 'ad' section. This is where you choose the photos and/or videos that will show on your audience's news feeds. You are not limited to just photos or videos; you can also design carousel, slideshow, or canvas ads.

Format Style

Carousel and slideshow ads are very similar. They both showcase multiple images and/or videos within a single ad. However, they differ in that a slideshow is a continuous loop (like a video) of images and/or videos, and carousel is a set of images/videos that places each on its own card and the target audience must swipe through the cards (up to 10 cards allowed).