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How to Get Started with 3D Property Tours (and 3 Hidden Features to Try)

May 30 2017

Want an easy way to almost double consumer interest in your online listings? Consider creating a 3D property tour!

According to 3D tour provider Matterport, consumers are 95 percent more likely to call about listings with 3D tours, and are 300 percent more engaged.

While these stats are impressive, they're not surprising. 3D property tours offer consumers an immersive experience that gives buyers a much more realistic sense of a home than still photos, videos, or traditional virtual tours. The experience is so powerful that some agents even report using 3D tours as an effective way to help remote buyers find a home.

But once an agent or brokerage decides they want to create a 3D tour for their listings, how do they go about it? Is there complicated equipment or technology to worry about? Read on for the answers.

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