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Real Estate CMA: How to Make Phone Ring

August 25 2011

We've got Harper two days in a row for you this week! Here's his latest from the Core Logic Broker Buzz blog.

Most Real Estate Agents put a great deal of effort into their Listing Presentations—or CMAs—to be able to put their best foot forward when meeting with a potential home seller for the first time. Listing presentations are meant to set an Agent up for success during and after the listing appointment by detailing their experience, expertise, super-secret marketing tactics, references and more. It’s everything a seller could ever want to know to feel comfortable with choosing a Real Estate Agent to list their home.

But what about being more proactive with this beautifully constructed and well-thought out piece of marketing?

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