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Traditional and Modern Lead Generation Tactics to Bring in More Leads

June 19 2017

hdc evergreen lead generation

The real estate business is all about getting that next client. Whether it be as a seller's or a buyer's agent, without the initial lead you will find yourself in a clientless career. Many agents still prefer using a more traditional approach to capturing leads, while others prefer a more modern tactic. Today, agents need to utilize a combination of the two styles of lead generation due to the varied preferences of clients buying and selling homes.

Traditional Lead Generation

Door to Door

As a real estate agent, you need to be proactive finding your next lead while leaving an impactful impression. Door knocking might seem like something from the past. However, it is still used today by many agents because it does generate leads. Many agents wouldn't even consider door knocking as an option because it is basically another form of cold calling, and as an agent, the clients come to you. However, with door knocking, the roles are reversed and now the agent faces the fear of rejection.

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