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Sign into your accountReal Estate Leaders See Bright Future for Predictive Analytics, Big Data, and Marketing Automation
August 08 2017
New Imprev Study Also Shows Surprises: Lukewarm Ratings for Portals and "Hot" Technologies
Real estate industry leaders anticipate big opportunities coming from newer technology like predictive analytics, big data, and marketing automation over the next five years, but show lukewarm confidence in artificial intelligence, augmented realty, and virtual reality 3D tours.
These findings emerged from a new Imprev Thought Leadership Survey asking participants to predict the future of real estate marketing and anticipate the effect on their businesses. The study was released today at Inman Connect, the nation's largest real estate technology conference being held August 7-11 at the San Francisco Hilton.