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Browse the siteSeptember 04 2017
The five-season AMC series Mad Men provided viewers with a fascinating look at the world of big-brand advertising and we thought those ideas could help with real estate advertising.
And while it certainly amped up the dramatized fiction, there was a lot of truth in what the show depicted.
Namely, that advertising is often correctly characterized as a haven for strategic, creatively-minded executives. They spend as much time generating ideas on how to beat their competitors as they do building brands for their customers.
There's big money in imagination, and the natives of Madison Avenue are always ready to prove it.
Since most real estate professionals can't afford to leverage the same minds that are trusted with $3 million Super Bowl spots, Adwerx took a look at some of the most effective ad campaigns of the last year to examine how our customers may be able to capture a little of that "Mad Men" magic when advertising online.