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Sign into your accountTranslating the Power of a Franchise to Your Brokerage
September 25 2017
By Amber Taufen
Indie or franchise? There are reasons to go either way as a broker — but if you've decided to establish yourself as an independent broker, then having the freedom to choose how you'll operate, hire, market and bill as a brokerage is probably important to you.
On the flip side, you'll have to face the fact that you might be sacrificing some efficiencies — and some really fabulous technology tools — if you take the independent route. Most franchise brokerages are able to adopt new technologies early in the game, and that gives them a competitive advantage over independent operations that have no bandwidth to invest in the future. Software starts to get pricey fast, especially when you're just starting out and scaling up.
Is it possible to have the best of both worlds? Freedom to choose your path and powerful enterprise-level technologies that can help expand your business without breaking the bank?