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Don't Let the Keller Cloud Kill You

October 04 2017

Keller Williams recently announced that they have a $1 billion budget to set aside for their technology. You read that correctly, a BILLION. The idea that a smaller brokerage could be able to invest that kind of money to create and maintain their own technology is absurd. Not every brokerage is a Keller Williams and we bet that billion they're investing in their technology is just the beginning. How does any other brokerage compete with that? You can't, not at this level of investment. However, you don't have to sit back and let them bring you to a slow and painful death either.

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