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How to Start Marketing With Clients – Not At Them

October 11 2017

Real estate marketing is not a one-sided conversation anymore. In fact, the consumer holds so much power nowadays that in this competitive business environment, they are a lot more educated than ever before. With so much information digitally accessible, they come equipped with an onslaught of data, resources and peer-to-peer knowledge that they bring to the table to support their buying decision.

This provides a wealth of benefits for real estate agents looking to be better positioned in the market and differentiate themselves—because the client comes forward with real-time and actionable marketing insight and feedback that many agents and brands let slip by them.

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