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Sign into your accountScripts and Templates to Turn Expired Listing Leads Into Clients
October 24 2017
As new real estate agents, we are often taught to reach out to expired listings in the MLS as a way to prospect for clients.
You may have been given this script: "Hey I saw that your home is no longer available for sale. I have a buyer who may be interested and I'd like to come by and preview it."
Perhaps you didn't really have a buyer, but were told this was a good way to get your foot in the door. However, in many cases, the seller has already gotten calls from 10 other Realtors claiming the exact same thing.
Do some of these other "gimmicks" sound familiar, too? You may have even tried these yourself:
- I'll sell your home or I'll buy it!
- I'm THE neighborhood specialist!
- I'll sell your house in 90 days or it's free!
These were all part of the OLD WAY of selling real estate. In this post, we're going to explore a new way of approaching expired listings that focuses on delivering VALUE instead of BS.