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How to Brand Your Real Estate Company Using Video

October 26 2017

Video is one of the most engaging and expressive forms of media available — and it can be used to great impact when trying to establish a brand. Everything in a video can be tailored to your organization's unique voice, creating a strong relationship with your customer base.

Creating Your Content Types

Agent Profiles. Agent profiles connect customers directly to agents on a personal level. This builds trust, which is especially important in the real estate market. Customers want to work with agents that they feel they know.

Company Profiles. Company profiles tell customers more about what the company values and its mission statement. This is an excellent opportunity to establish your core message and branding.

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