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Sign into your accountThe Secret to Client Satisfaction (and More Referrals)
November 27 2017
The road to a closed real estate transaction is full of starts and stops.
Real estate attorney Scott Gartner knows this better than most. He's based in the Chicago metropolitan area, where lawyers participate in transactions nearly 100 percent of the time. Behind the scenes, he mostly acts as transaction coordinator, "so I have the perspective of somebody who's trying to coordinate all parties in the transaction. I found the process frustrating."
Missed deadlines and lack of communication are the most frequent roadblocks that Gartner says slow down a transaction. But the biggest obstacle, he says, is how "buyers and sellers feel left out of the transaction and uninformed. For most people, this is the biggest transaction of their lives, and they have no idea what's going on behind the scenes."
Overcoming this obstacle is a matter of improving both customer service and communication. This, in turn, results in happier clients as well as increased referrals and repeat business.