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Sign into your accountThe Holy Grail: Agent Adoption
December 05 2017
If you've ever worked in the real estate industry, then you know that agents have an aversion to using new technology (which is funny because they're the ones calling out for new technology in the first place!). Every year brokerages, boards, associations, and franchises across North America throw hundreds of thousands of dollars into their tech in a fruitless effort to make their agents happy. Meanwhile, the tools collect dust because agents do things their way.
Regardless, agent adoption is a battle worth fighting. The potential ROI for your business is huge.
But how do you actually get your team on board with the technology you've chosen? The key to successful adoption is to thoughtfully plan and execute your rollout. This quick guide will take you through the steps of a successful rollout in four stages: Inform, Train, Launch, and Reinforce.