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Sign into your accountBetter technology fuels consumer interest in new real estate brands. Here's how local real estate brokers can compete
February 06 2018
Who are they?
Redfin and Compass are new brokerage companies coming to your town. They are fueled by hundreds of millions of dollars in cash. Redfin recently went public. Compass has raised over $750 million.
Redfin resonates with mainstream consumers via their easy to navigate web and mobile systems. They streamline the home selling and buying process similar to how Amazon made e-commerce easy for buyers and sellers. In contrast, Compass entices premier agents to leave their existing firms with healthy incentives and the promise of better agent technology. In Chicago alone, 50 agents who sold over $400 million moved to Compass.