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Sign into your accountReal Estate Teams Influence is Powerful, Growing, Studies Shows
August 22 2018
REAL Trends collaborated with BoomTown, dotloop and ERA Real Estate in 2016 to conduct a terrific study of real estate teams. Called The Real Estate Teams Playbook, perhaps real estate's most comprehensive look at teams, REAL Trends said it surveyed or interviewed thousands of real estate professionals "to understand the foundation and characteristics of today's most successful teams."
REAL Trends not only defined what a real estate team was but also included best practices for broker-owners in developing a team. The 41-page report remained the most definitive look at teams—and most recent—until marketing automation leader Imprev recently released its team study. Imprev made real estate teams the focus of its Thought Leader Study, a biannual survey of real estate leaders it pioneered back in 2012.