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Sign into your accountYes, There is Such a Thing as Too Much Real Estate Tech
January 21 2019
Brokerages that pile on the tech might be hurting their business
Today, it seems as though there is a tech tool or solution for every stage of the real estate transaction, from marketing and advertising to listing and closing. Sometimes it can feel like we are kids in a candy store, overwhelmed by so many choices that promise they will miraculously improve our business.
But is there such a thing as too much tech for real estate? And what is the perfect balance of tech tools that produce the highest agent adoption and profitability for the brokerage?