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Sign into your accountBrokers: Does your real estate tech stack really help recruit and retain agents?
January 28 2019
If you ask real estate brokers to list their primary pain points, their answers will converge around three things: recruiting agents, retaining them, and keeping them productive.
These broker challenges are, of course, fundamentally linked. If you can't attract top agent talent and keep them productive, they'll leave, and you will never grow a thriving business.
In fact, the average stay for agents at their current brokerage is just four years, according to NAR. You read that right: as a broker, you have just a few years (if you're lucky) to keep agents around before they jump ship.