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Sign into your accountZillow Is the New Craigslist
February 11 2019
We recently wrote a piece that looked at the lifecycle of marketplace startups, specifically as it relates to real estate technology. A key theme is that the incumbents, most notably Craigslist, spawned a slew of companies that focused on a single vertical and benefitted by going deeper to provide a better consumer experience.
Today, there exists a similar emergence when looking at Zillow—successful companies and applications are being developed by focusing on certain features within its platform. The question is, are companies that offer more singular value, but perhaps do those few things better, better off than a platform like Zillow that can offer more components of the transaction in a single place?