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Sign into your accountHow Did the Broker Public Portal Start?
February 18 2019
The First Meeting
In mid-2014, there was a pivotal meeting at a boutique hotel in Washington, D.C. Robert Moline, then chairman of The Realty Alliance, and I met with a group of brokers who served on various MLS boards, along with some MLS staff members.
Their pitch: MLSs and brokers could work together to help lessen broker frustration with websites that advertised properties for sale by creating a consumer-friendly option. Hearing that MLSs wanted to work with brokers was a real draw, and brokers wanted a breakthrough on their portal frustrations.