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Why zavvie’s Offer Optimizer Is an iBuyer Game Changer

April 02 2019

When Zillow launched Zestimates, no one realized at the time how radical the impact of what they did then would become later.

There are a lot of Sunday quarterbacks who would like to re-write history and say they knew it would result in helping to catapult the firm to a $7 billion valuation.

But no one predicted back then that Zestimates would fuel a phenomenon dubbed "real estate porn" that helped it drive more than 100 million unique visitors to Zillow's website each month.

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