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How Agents Can Benefit from the Zestimate

June 17 2019

The Famous Zillow Zestimate

Zillow defines its Zestimate as the "estimated market value for an individual home," and one that is "…a starting point in determining a home's value and is not an official appraisal."

Sounds harmless, no? While the Zestimate's goal to assist in the automation of home valuation is well intended, the challenges it has created for real estate agents, home buyers, and home sellers has left Zillow, and those who followed in its path, with an arduous defense battle, inclusive of actual litigation (more on that below).

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