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Sign into your accountThe Data Conundrum: Finding the Right Numbers for Profitability
January 13 2020
It's the new year already—and for many brokerages, that means it's time to set goals for the next year.
- "We want to have reached X in revenue.”
- "We want to have gained X new agents.”
- "We want to have increased sales by X percent.”
It's easy to say that at the start of the year, when everyone is ready and excited for a fresh start. But more often than not, those Xs become unscalable cliffs by the end of the year.
Why?