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Sign into your accountZillow Poised to Massively Disrupt Real Estate and Investors May Demand It
February 26 2020
Zillow Group has been investing in growth and building consumer trust since inception. The company has not focused on profits, but growing audience and revenue. A day of reckoning may be on the horizon and the real estate brokers, franchises, and agents may be watching in horror from the sidelines if the company pivots.
In the early days, Zillow offered real estate brokers and franchises a fair exchange of value that give the company a massive jumpstart. As the incumbent, Realtor.com was charging agents and brokers for advertising; Zillow offered it for free. Firms providing listing content to Zillow got leads back from interested consumers. Those days are long gone. Zillow gets its revenue almost exclusively from their relationships with about 100,000 Premier agents, and now from the growth of their iBuyer program.