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Browse the siteAugust 29 2022
Technology can give you the upper hand against your competition, but you might need to hire people to manage the technology, excess clients, or other aspects of your real estate business, as needed. A strong business is built around people with varying strengths that can contribute in ways that you might not be able to or want to.
What are your strengths and weaknesses? Which tasks can you delegate? These questions will help you focus on your strengths so you can do what you're best at.
For example, if you were the shooting guard of a basketball team, would you choose another point guard or a power forward? Since you're a shooting guard, the smart choice is a power forward because they could rebound while you shoot – they complement each other. Think of Michael Jordan and Scottie Pippen, Kobe Bryant and Shaquille O'Neal, Larry Bird and Kevin McHale, Magic Johnson and Kareem Abdul-Jabbar. Each leader had a supporter that complemented their skills, strengths, and role.
Now, imagine a world where you can focus on real estate tasks like your clients and less on time-consuming administrative/operational tasks like accounting, lead management, digital marketing ads, and social media. This world can be a reality if you hire the right staff.
Your staff can be a competitive advantage if you have a quality hiring process. Not only can they make your business better, but they can give you the free time to work on tasks that you want to, instead of have to. If you can hire reliable employees that you can trust, you can decrease your weekly hours and spend more time with your family.
To view the original article, visit the Zurple blog.