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Sign into your accountShould You Buy Trulia Local Ads?
April 30 2012
Trulia Local Ads refer to the faceplates that show up around the Trulia website in a zip code when consumers are looking at homes. There are a number of templates to choose from, or you can upload your own.
If there is availability in the zip code you want, you will find that you will pay about $31 per 1,000 impressions for your advertising. This is premium pricing for advertising, but in theory you are advertising to a target rich environment – a place loaded with buyers and sellers looking for home, and to some extent, a REALTOR®.
I am not a big fan of advertising that contains an agent photo. Indeed, despite the beliefs of real estate coaches and gurus, lead generation on advertising that contains agent photos has lower response rates than advertising without the agent photo.