RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountLoyalty Marketing in Real Estate
July 24 2012
An innovative concept known as loyalty marketing was heralded by the launch of American Airlines AAdvantage in the early 80s and has since evolved to become a competitive table stakes as loyalty programs have saturated the business landscape. It is curious that an industry like real estate, powered by 80 percent repeat and referral business has missed the mark on loyalty marketing.
Real estate is not the only industry getting it wrong. It's safe to say that the majority of programs consumers experience today have been designed "by Boomers for Boomers," all while fundamental shifts in consumer purchase behavior demand that new models emerge to capture the attention of digitally connected consumers. For real estate to do it right, we need to focus on extending loyalty programs to new forms of media right out of the gate.