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Sign into your accountThe Most Overlooked Part of a Real Estate Contact Management System
October 11 2012
What part of a real estate contact management system do you think people overlook the most? Its real estate newsletter? Its email template library? Its ability to group and search contacts? Run reports?
Well, not quite...
From our experience, the most overlooked part of a real estate contact management system is the contact screens.
Now, you may be wondering, "Why do contact screens really matter? Other features like smartphone sync or transaction management capabilities have to be more important, right?"
In some cases, yes. But from a usability standpoint, contact screens are very, very important and can actually make the difference between liking and using a real estate CRM and hating it and never using it.
Let us tell you why.