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Sign into your accountYour Real Estate Brand vs 2013: A World of Data and Reviews
December 04 2012
Guest contributor Chris Drayer of RealSatisfied says:
Perhaps scare tactics should be reserved for Halloween. However, in 2013, we will see the growing divisive nature of customer service and brand quality. Real estate brokers and brands beware.
With empowered consumers searching for answers and online agent review sites full of polarizing data, like Homelight, there will be a greater divide between the haves and the have-nots in the form of stars, smiles, likes, testimonials, recommendations, or even LinkedIn's new influence score.
Real estate has relied on the the referral model for over 90% of its leads for decades. Now, more of those referrals are checking up on you online before pinging you.
So, what is at stake? If you are a single agent rookie – not much.
If you have helped build a brand a team, or perhaps a company, you know it did not come easily.
"Customers will not hesitate to defect to competitors or go social with their complaints if your business does not deliver on its service promise." - Anand Subramaniam