Reviews are becoming more and more popular via the Internet and it may be the reason a consumer purchases a product, chooses another product, or remembers that brand for a long time. A wide range of retailers now offer reviews on their site if not most of them. If the business doesn't offer reviews, you can likely find them on Google or other online directories like Yelp.com. It's likely you can find at least one review about almost any local business or service in your area.

Can consumers find you? What are they saying about you?

Why is this important for real estate professionals?

Real estate is catching up, says 1000watt in their recent article "Taking the Fear out of Agent Reviews." And it's true, consumers are starting to share their experience – good and bad – and trust others' experiences, even those of complete strangers hundreds of miles away. It's quite the big deal to buy or sell a home, and consumers want a top-notch professional to represent them. And, what better testament to your reputation than good 'ol word-of-mouth promotions from a real, live person.