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Turning Feedback into Referrals

January 09 2013

ixact feedback referralsIt's a good practice to visit, face-to-face, with a client within 60 days of completing a transaction. You can very easily schedule these face-to-face visits in your real estate CRM and get automatic email reminders at the appropriate time.

Why should you make these visits within 60 days of completing a transaction? Because this is one of the best times to get a referral. Presumably, the client was delighted with your services. Plus, much of the traditional stress and anxiety associated with buying and selling a home has subsided.

What do you say at this meeting?

Obviously, you don't want to barge in and ask, "Do you have any friends or acquaintances that need a REALTORĀ®?" You can imagine the reaction you would get!

Instead, you need to first find out if the conditions are right... and only then ask for a referral. The way to do that is to first ask for feedback.

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