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Sign into your accountSMS Marketing is Tops for Real Estate Pros
April 17 2013
Guest contributor Properties Online says:
Real estate agents rely on a lot of traditional marketing tools, such as signage, to promote their properties for rent or sale. The rise of the internet brought email marketing to the fore, but it is being rapidly trumped by SMS (text messaging) marketing. And SMS marketing is a great thing for real estate professionals.
Over 5 million of the world's 6.8 million people own a cell phone, and Americans send more than 193 billion SMS and MMS messages every month. Morgan Stanley tells us that 91% of all smart phone users keep their phones within arms' reach 24 hours a day, 7 days a week.
And one of the first rules of marketing is what? That's right: go where your customers are.
Marketing via text message is one of the smartest, most effective and inexpensive options available. More than 73% of cell phone users already use their phones to send and receive text messages, and the positives only carry on from there.