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What Do We Know About Home Buyers?

June 11 2013

Guest contributor Properties Online says:

proponline know homebuyers2012 was the year of the buyer...AGAIN. Low prices and low mortgage rates favored buyers who were able to use good credit and sizeable down payments to achieve home ownership. But what else do we know about home buyers?

According to the 2012 Home Buyer Survey, conducted by the California Association of REALTORS®, we know that:

  • Home buyers are getting younger. The average age declined from 44 in 2006 to 35 in 2012.
  • Most have a college degree and an annual household income over $75,000.
  • Buyers spend an average of three months considering a home purchased before contacting a real estate agent. Nearly all buyers used an agent and most of those who did found their agent online. The average buyer interviewed at least two agents before selecting the one with whom they would work.
  • When it comes to service from their agents, buyers want the most responsive and most aggressive agent representing them. An agent's reputation and experience are highly valued qualities to home buyers in selecting their agent.
  • Communication is a key element of the agent and client relationship. The majority of buyers prefers communicating with their agents by email and text message and expects a fast response time.
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