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Sign into your accountHow Client Feedback Can Keep Your Business Booming
October 16 2013
Last week, Google announced that it would begin to use profiles, pictures and recommendations of ordinary people to endorse products and services across the Web. According to the Washington Post, Google users who casually endorse a product or song on Facebook or Google "may be exposed to unwanted, and possibly misunderstood, implications," said Eric Goldman, a professor of Internet law at Santa Clara University law school.
Google said the launch of "shared endorsements" will help consumers make better choices. "We want to give you — and your friends and connections — the most useful information. Recommendations from people you know can really help," the company said, adding that users can opt out of the ads. Plus, it will exclude users under 18.
The news generated strong opinions and, of course, pushback among consumers concerned about their privacy. However, if we take a broad view of the web, it's clear that a huge portion of internet users wholeheartedly embraced the user-generated-content movement spawned by Web 2.0 years ago, and that consumers using Amazon, Zappos and other major online merchants rely on member reviews of products before buying them.