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Sign into your accountAre you struggling with agent adoption across one or more of your systems?
November 17 2013
A common concern we see with many brokerages is getting agents to adopt new technologies. We've got a tip for you: Create digestible strategies for agents by building a scorecard or report card.
Here's how:
- Break down your technology systems into each category. For example: CRM, Video Platform, Listing Presentation, CMA tool, etc.
- Take each one and ask yourself: What does it look like with basic usage? Intermediate usage? Advanced?
- Create a scorecard.
Here's an example:
Technology Resource: Customer Relationship Management
Basic Adoption:
- Are contacts loaded in the system?
- Is the agent assigning contacts to campaigns or using automation for this?
- Is the agent assigning tasks and reminders?
- Does the agent have social media integrated?