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Sign into your accountGoogle’s New Search Algorithm - How Hummingbird Can Help Your Real Estate Business
November 22 2013
You have probably heard by now -- Google's has recently changed its algorithm for how it gathers and presents search results.
Google quietly put the update — titled 'Hummingbird' — in place a couple of months ago, and the update does offer new challenges and opportunities for anyone who relies on internet searches for generating leads for their business.
Google says the update will affect 90 percent of all searches—several times the percentage of searches affected by significant variations of the Panda and Penguin updates.
As usual, Delta Media Group's marketing experts are on top of this and prepared to help you leverage it to your business advantage.
So let's dig in to what Hummingbird means to you, how to avoid losing business as result of it, and how to instead gain market share while Hummingbird affects competing real estate websites.
Semantics
Hummingbird is about semantics. Google has built the algorithm to help semantic searches that might not only be keyword-based, as Google and other search engines have traditionally worked.