The key to success with any technology tool is using it properly. Smart tech companies have recognized this fact and offer substantive training programs to ensure adoption and product loyalty. Technology training specialists play a crucial role in keeping the company healthy and the consumers happy.

We were interested in learning more about this side of our industry, so we interviewed a volunteer from zipLogix®, Product Trainer Cassandra Davis. Davis conducts regular live training sessions and user group forums for zipLogix® users, and works with brokerages and associations nationwide to provide tools to help real estate professionals leverage online tools and work toward paperless transactions.

Here are some valuable takeaways from our conversation with Cassandra.

1) Why do you think it's important for real estate professionals to learn about the technology they use?

It makes their lives easier. Of course, most agents know they can save time if they learn about shortcuts in zipForm® like the Fast Fill option, but few realize they can also access tools to reduce their risk and improve their client's satisfaction with the transaction until after they have attended a training.

There are a lot of technology tools that can help agents through every file. Learning about the tools built in to the software they use every day can help agents improve the transaction experience for themselves and for their buyers and sellers. The training tools provided by zipLogix® can help agents to learn how to leverage the technology they already have, from reducing risk with saved clauses to face to face online meetings with zipConsult®.