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Sign into your accountInner Beauty: Do Homebuyers Care?
May 12 2014
For some time, the real estate community has analyzed and wondered, "What features sell listings the most?" Or, "What information would be the most valuable to highlight on my website, on my listings page, or during my open house?"
Let's say you have two listings. The first has a chef's kitchen, large square footage and beautiful views, but belongs to an area with low school ratings, moderate crime rates, and long commute times. The second listing is smaller, has a moderate kitchen, and the best view is of the next house two feet away. However, the schools are great, the crime is low, and shopping and offices are only five to 20 minutes away.
Which one is easier to sell and what do homebuyers value more: a home's inner beauty or a home's external community?
Realtor.com recently conducted the Luxury Homebuyer Survey to reveal the buying motivations of home shoppers as well as their highest desired home features. The Survey found that 13% of their 1,500 respondents are looking to purchase a high-end luxury home while an additional 26% of respondents stated they might consider purchasing a high-end luxury home. The survey also showed that 54% of homebuyers crave a chef's kitchen, 44% of homebuyers want significant home views of the ocean, mountains, or cityscape, and 38% of homebuyers want large square footage. Based on the Luxury Homebuyer Survey, focusing and highlighting the home's inner beauty should be any Realtor's predominant strategy.