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Sign into your accountHey! Those are my photos...
May 23 2014
Do you see anything wrong with this picture?
How about now?
As you can see, this home is listed For Sale By Owner on Zillow. But the main image includes an MLS watermark! How can this happen?
As a real estate professional you invest a considerable amount of time and money marketing a property, often including investing in a professional photographer. Photos, virtual tours, marketing descriptions are all examples of content that belong to you. In other words, the listing content is your intellectual property. However, most publishers' Terms of Use state that once the listing information is submitted to their website, they own your data, including the photos and property descriptions, and this data can be used by the publisher website in an unrestricted way, for any use, in perpetuity. By submitting your information to them, you are releasing the listing data to become the intellectual property of that website.